Cycling Creator & Brand Marketing Partner, Spain
01 · Profile
Whoever brakes does not win.
A local partner for your brand in Spain, connecting cycling brands with the riders who actually ride.
My background combines competitive cycling, content creation and brand partnerships. That mix gives me a rare perspective: I know what riders want to see, what brands need to measure, and what retailers need to sell.
From 5,000 km in winter, from Valencia to Lapland, for a charity cause, to 5,000 m days in the Dolomites and a 297 km lap of Tenerife in a single day, every story I tell is ridden first. Then I turn it into content, community and experiences that move a brand forward, with a particular focus on the Spanish market.
02 · Audience & Reach
Top performing reels
Branded and organic, side by side. Collaborations with brands perform at the same level as my own content, because they are made the same way.
03 · Selected partners
Bike OcasiónBurgos BH
Brand relationships vary by project, campaign and contract.
Brand collaborations
Selected collaborations from 2024–2026 across Instagram and YouTube.
Travel & hospitality
Cycling travel is how riders choose where to go next. I create ride-first stories for hotels, resorts and tourism boards: the climbs, the roads, the coffee stop and the place to sleep. And I bring a community of travelling cyclists with me.
Hotel Melodia del Bosco · DolomitesEvents & races ridden
La Vuelta · Tour de France · Strade Bianche · The Traka · Maratona dles Dolomites · Mallorca 312 · Epic Gran Canaria · Sahara Gravel · Roc d'Azur · Desafío Teide · Vuelta al Teide · Vuelta Ibiza · Grappa Odyssey · Desafío La Titánica · Quebrantahuesos
04 · Selected work
01Case study · 2026 · Spain
Building Basso's presence in Spain through premium cycling experiences that connect the brand, its retail partners and local riding communities, a direct line from brand to rider, far beyond conventional social exposure.
02Challenge · Etxeondo
A route saved on Strava for years, finally ridden: the full circuit of Tenerife in a single day, finishing with Teide at dusk. Produced as an editorial story with Etxeondo.
03Charity challenge · Nov 2024 · Valencia → Lapland
After the DANA floods devastated Valencia, I rode from Valencia to Lapland in the middle of winter to hand-deliver the letters of the affected children to Father Christmas. A solidarity project filmed day by day, with a filmmaker following in a camper van.
The route · Valencia → Lapland · 5,000 km
Photo · @acameraonwheels04Branded content · Siroko
One of the toughest training days I have ever done, more than 5,000 metres of climbing in the heart of the Dolomites, filmed for Siroko's La Vuelta series.
Dolomites · Bassano → Alta Badia
05Product · Basso Bikes
A signature build of the Basso SV carrying my name, Shimano Dura-Ace Di2 and Lightweight wheels, a true dream build, documented on my YouTube channel.
05 · Ways to work together
Reels, short-form video, photography, product integration and event coverage.
+Long-term brand representation built around real use, credibility and consistency.
+Campaign planning, local market development and coordination with retail partners.
+Social rides, product experiences, community outreach and on-site delivery.
+Deliverables, timing, exclusivity and fees are tailored to each proposal.
06 · Roadmap 2027
The calendar is updated as races, campaigns and brand commitments are confirmed.
07 · Let's build something
Product, audience, market and timing.
Format, deliverables, calendar and measurement.
Content, community and brand experience.